Associate Vice President, Marketing


Named as Kitchener Waterloo’s 2023 Business of the Year, Conestoga College is recognized for innovative and proactive leadership, measurable success as a business and/or as an employer, good corporate citizenship, and exceptional contributions by promoting community betterment. Conestoga is a leader in polytechnic education, delivering a full range of career-focused education, training, and applied research programs. Conestoga's growing network of campuses serves approximately 57,000 full and part-time Canadian and International learners each year. As one of the country's top research colleges, Conestoga's applied research activities support student learning and help area businesses grow, innovate, and improve their productivity. Conestoga College has campuses and training centres in Brantford, Cambridge, Guelph, Ingersoll, Kitchener, Stratford, and Waterloo. The future is bright for Conestoga, with a new Skilled Trades campus that opened in September and further expansions on the horizon in Milton and Waterloo Wellington.

A member of the College’s senior leadership team, The Associate Vice President, Marketing provides leadership, strategic, and operational planning for the College’s marketing activities. The Associate Vice President of Marketing manages the College’s brand and has overall responsibility for the planning, development and implementation of media, advocacy, special community events, including convocation, and other creative marketing opportunities to advance the College’s strategic direction. The incumbent Supports management, schools and departments through public relations training, counsel, advice and support. Develops strategic branding and positioning for organizational reports, speeches, presentations, articles and associated communications on behalf of the President’s Office and oversees the planning and execution of Conestoga’s marketing activities targeted to both internal and external audiences, including fundraising and advancement initiatives, corporate reports and publications, internal communications, social/digital media and the corporate website to ensure alignment with organizational mission, vision and values.

The ideal candidate collaborates with a team-focused approach and will mentor, support, and develop their marketing team members. With superior communications skills and interpersonal skills – oral, written, editing, and presentation – you are hands-on, lead by example, and value the importance of working closely with all stakeholders across the college. With progressive leadership experience, you are a business partner first with deep marketing expertise gained from senior management roles within complex multistakeholder environments. A champion for the brand, you will leverage business acumen and digital and brand skills to contribute to Conestoga's leadership and continued growth and success that values - Student Focus, Collaboration, Accountability, Inclusiveness, and Innovation.

To learn more about this opportunity, please contact Diana Rucchin at: To apply, please submit your resume and related information online. We thank all those who express an interest, however only those chosen for further development will be contacted.

Odgers Berndtson is deeply committed to diversity, equity, and inclusion and encourages applicants from all equity-deserving groups.

Conestoga College is an equal opportunity employer. In accordance with the Accessible Canada Act, 2019 and all applicable provincial accessibility standards, upon request, accommodation will be provided by both Odgers Berndtson and Conestoga College throughout the recruitment, selection and/or assessment process to applicants with disabilities.

Odgers Berndtson is deeply committed to diversity, equity and inclusion in all the work that we do. As part of our efforts to better understand our ability to reach as broad a pool of candidates as possible for our searches, our DEI team would like to encourage you to take a moment and access our Self-Declaration Form.

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