Our client is a Canadian leader in food products.

The Director, Brand Development is responsible for revitalizing, growing, and evolving the company’s portfolio of iconic brands. This role drives demand creation and long-term brand strategies, transforming profitable but labouring brands into vibrant, innovative market leaders.

The Director will lead the strategic development of all brand growth initiatives and works closely with cross-functional partners to deliver integrated, impactful campaigns that engage consumers and retailers alike. This role also manages a high-performing team of Brand Managers and Associates, as well as a network of external agency strategic and creative partners, ensuring seamless collaboration and alignment. The Director will unlock growth through consumer-first strategies, balancing heritage and innovation to build relevance in changing markets and unlock sustainable profitability.

The ideal candidate for the Director, Brand Development role is a visionary brand leader with a strategic mindset, strong commercial acumen, and a deep understanding of consumer behaviour. The Director will bring 10+ years of progressive experience in brand management and marketing, ideally within a Canadian-headquartered consumer brand-focused industry. They must skilfully balance heritage and innovation to revitalize and grow a portfolio of iconic brands, ensuring both relevance and profitability in an evolving market.

They will have an ability to balance brand stewardship with disruptive, agile marketing, taking mature/legacy brands into the future with meaningful innovation, category expansion, and modern storytelling.

To Apply

For more information, please contact Shannon Cooper, Engagement Manager at shannon.cooper@odgersberndtson.com of Odgers Berndtson. We thank all those who express an interest, however only those chosen for further development will be contacted.

Equity, Diversity, and Inclusion

Our client is an equal opportunity employer. In accordance with the Accessible Canada Act, 2019 and all applicable provincial accessibility standards, upon request, accommodation will be provided by both Odgers Berndtson and our client throughout the recruitment, selection and/or assessment process to applicants with disabilities.

Odgers Berndtson is deeply committed to equity, diversity, and inclusion in all the work that we do. As part of our efforts to better understand our ability to reach as broad a pool of candidates as possible for our searches, our EDI team would like to encourage you to take a moment and access our Self-Declaration Form.